Real Living is built on family, life and success. These core values fuel our entrepreneurial spirit and bring our vision to life. Our culture is open, forward-thinking and loads of fun.

We bring 50 years of experience and tradition to our business, and we understand the concept of tomorrow. We’re changing the practice and image of real estate to bring something “real” to an industry struggling to connect with a new generation of consumers and agents.
An agent-centric approach
We understand our agents’ needs and have invested millions to support them. Our technology platform is so robust agents never want for anything. They have everything they need from the minute they join us. Our training programs, business planning services and benefit plans ensure that our franchisees not only attract the best, but also keep them.

A consumer focus
Without customers, there’s no business. At Real Living, we know that connecting with consumers is critical to our franchisees’ success. We understand consumer marketing. Our Web sites generate 17 million page views per month, and RealLiving.com was a 2006 Webby® award winner. We’re committed to creating an engaging, fun, altogether “real” relationship with consumers.

A new real estate experience
Whose idea was it to bunch agents together in tight cubicles with musty carpet and beige walls? Not ours. With the opening of our prototype office in Cincinnati in August 2006, we introduced new environmental branding for all future Real Living offices. Our franchisees and agents love it, and their clients love it even more. Who wouldn’t be motivated in an exciting atmosphere of warm colors, cool sofas and fun photo collages that present people with a fresh, fun real estate experience?