More than ten years ago, we split from the pack and moved newspaper advertising dollars into our technology development. We recognized that our customers were changing and our broker/owners and agents would need new tools to meet their expectations.

It was a good move.
Today, Real Living franchisees and their agents have technology resources that put them miles ahead of their competition and front and center with consumers. Real Living technology goes much deeper than a typical Web site. After all, what good is beauty if there’s no brains?

RealLiving.com Preview! Hundreds of thousands of consumers visit our award-winning Web site every month. They get a Web experience unlike any other in real estate – world-class design; rich data on home prices and neighborhoods; access to listings in all our markets and the ability to create an account for managing their home search and transaction documents with our MyRealLiving 2.0™ feature.

This means leads – tons and tons of them – for our franchisees.

Online Business Center Preview! When we say we’re an agent-centric business, we mean it. We know how much time agents spend dealing with vendors to manage all the tools they need to survive. We think that’s insane. Real Living’s Online Business Center gives agents everything they need to be productive. Here’s just a sampling:

Online listings manager

Personal Web site builder with full MLS integration

Complete contact management

Online and print flier generation

Presentation builder

Transaction management

Online forms

Electronic faxing

Web mail with mobile device synchronization

Online reporting and commission tracking

Print, TV and radio ad wizard

Tools for blogging, podcasting and Web video

Online distribution
Some believe listings should be tightly guarded. They don’t get out much, do they? We think listings need to be in front of as many people as possible. That’s why we’ve taken the lead in automatically sending our listings to partnering companies like Google, Yahoo!, Oodle and Propsmart. They deliver millions of eyeballs to our partners’ listings. Seems every other industry has figured out what real estate hasn’t: eyeballs turn into customers. Imagine that.